HeyJaredProduct Marketing Maestros: Tales from the Front Lines
Welcome to Product Marketing Maestros: Tales from the Front Lines.As product marketers, we know that real-world case studies are the litmus test for the effectiveness of any product marketing strategy.That's why in this show, we dive into the minds of industry titans as well…
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 25, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest episodes
When AI decides what your audience sees with Brittany Miller, Konica Minolta Australia (opens the original)
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AI is increasingly deciding what buyers find, read, and trust, and generic content is the first thing it compresses into nothing. Brittany makes the case for shifting product marketing away from visibility as the primary goal and toward trust, credibility, and relevance as the metrics that actually hold up. She walks through how to anchor every campaign in the customer problem and commercial objective before touching an asset, and where AI fits into the process without replacing the judgment.
$10 million in pipeline from a 90-day AI product launch, with Josh Porter, Thunderwolf Consulting (opens the original)
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Core AI was pivoting from classical conversational AI to a generative platform for contact centres, with 90 days to launch and no shared clarity on value proposition internally. Josh Porter, founder of Thunderwolf Consulting, walked in, interviewed VPs of contact centres, built a message house, trained sales, and delivered the keynote himself. The result was more than $10 million in marketing-influenced pipeline and nearly 60 customer migrations in the first six weeks.
Turning technical complexity into a go-to-market narrative, with Swati Singh, Magnet Forensics (opens the original)
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When product teams talk in capabilities, sales wants simpler language, and marketing has no sharp positioning to work from, the go-to-market falls apart before it starts. Swati walks through a structured discovery and messaging process she used to fix exactly that for a technical B2B SaaS product, covering how she built a messaging hierarchy, turned features into customer value, and gave sales the talk tracks they needed to have real conversations.
How Cedar made an AI launch land at a healthcare conference, with Evie Bickes, Cedar (opens the original)
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AI personalization claims are everywhere in healthcare tech, which made launching Cedar Intelligence harder, not easier. Evie Bickes, Senior Product Marketing Manager at Cedar, talks through how her team cut through by building an interactive app that let prospects experience the product rather than hear about it. The result was a 71% year-over-year increase in qualified conversations at the HFMA conference, and a playbook worth understanding for any PMM launching AI features into a sceptical ma
Starting over in fintech with Safak Erkol, Yapily (opens the original)
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Walking into a dormant product marketing function means no credibility, no process, and no obvious place to start. Safak Erkol, Product Marketing Lead at Yapily, did exactly that and talks through how she scoped the work, chose messaging as her first foundation, and used AI to run quick wins and longer-term strategy at the same time. The result was improved conversion rates and better alignment across new market verticals.
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