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Product Growth Stories

Want to scale your SaaS to the next level? Here's the exact playbook from founders who've done it. Product Scale Stories helps B2B SaaS founders and CEOs break through growth plateaus and scale past $5M ARR.

Podcast · By Jean-Michel Moreau · English · Official site

Indexed episodes, last 90 days
27
Latest publication
Sep 18, 2026
Audience
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Earliest in this view
Jul 7, 2026

Latest episodes

  1. Episode · Sep 18, 2026

    How AI Is Changing B2B SaaS Sales and Why Outcome-Based Deals Win Now (opens the original)

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    Outcome-based contracts are replacing staff augmentation, and it's changing how B2B consulting firms win enterprise deals in 2025. Featuring Santosh, CRO at VentureSoft Global, 27 years in enterprise technology services, now leading revenue growth for a software development firm targeting post-Series A startups and SMBs across cloud, AI, and managed services. Santosh breaks down how VentureSoft shifted from time-and-materials and staff augmentation models to fixed-price and outcome-based engagem

  2. Episode · Sep 11, 2026

    B2B SaaS Brand Building Strategy: Why 90% of Buyers Still Go to the Source (opens the original)

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    60% of reviews submitted to TrustRadius get rejected, and that rigor is exactly why their SaaS brand building strategy is winning as AI reshapes B2B buying. Featuring Alison Murdock, CMO at TrustRadius, who joined as VP of Marketing and scaled the full marketing function from scratch at one of B2B's most trusted review platforms. Jean-Michel and Alison break down how she rebuilt TrustRadius's marketing engine from the ground up: starting with win/loss analysis, fixing a broken sales enablement p

  3. Episode · Sep 11, 2026

    How He Scaled to $1B ARR Valuation — Then Ditched the Tech Stack That Got Him There (opens the original)

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    No tech stack will save you if the fundamentals are wrong. A VP who scaled a SaaS startup to unicorn status explains why. Featuring Seth Steinman, VP of Marketing at Preveil — who previously helped Electric grow from Series B to a $1 billion valuation. Seth breaks down the exact channels and tactics he used to scale Electric during COVID, from Morning Brew partnerships with seven-figure contracts to Kevin O'Leary-powered virtual events. Now at Preveil, he shares how B2B SaaS marketing shifts whe

  4. Episode · Sep 11, 2026

    Kill Your BDR Team and Fund Marketing Instead — A RevOps Leader's Case for 2025 (opens the original)

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    Your 5-person BDR team is 20% less effective every day. One sales leader says kill it and fund marketing instead. Featuring Merlin Love, B2B SaaS sales and RevOps consultant with two decades of experience spanning Ingram Micro, 3D Robotics, and Cupix. Jean-Michel and Merlin break down why traditional BDR metrics are failing B2B SaaS teams in 2025, what separates actionable data from interesting data in RevOps, and why shifting budget from outbound sales to targeted marketing is producing better

  5. Episode · Sep 9, 2026

    Why SaaS Onboarding Best Practices Fail When Clients Won't Pay for Them (opens the original)

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    Reduce SaaS onboarding costs for SMB customers without sacrificing the quality that makes them stick around. If your SaaS serves price-sensitive small businesses or MSPs, you're caught in a real trap: customers won't pay for onboarding, won't sign long contracts, yet still need significant human time to configure integrations and get value. Ben from Zomentum breaks down why guided self-onboarding fails for complex products and what actually works instead. You'll learn why time-for-money service

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