HeyJaredProcess The Podcast
Welcome to Process the podcast, where we welcome guests of all creative disciplines and bridge the gap between art and commerce as leaders in their lane. We dive into their unique process to actualize their ideas and get our hands dirty with - the work.
- Indexed episodes, last 90 days
- 7
- Latest publication
- Sep 1, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
Allow me to reintroduce myself: The story behind Process the Podcast (opens the original)
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"My parents owned a five star luxury hotel that they built when I was ten... it formed me in a way that I cannot even comprehend." — Arielle Thomas For over 140 episodes, Arielle's been the one asking the questions. This week, she turned the mic on herself. With so many new listeners joining after the Merit episode went viral, it felt like time to rewind the tape, who she actually is, how Process the Podcast came to exist, and where her seven-figure production company, Cinema Thom, stands today.
The Story Behind Persona's Debut Issue, with Bella Freud (opens the original)
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"It's an object of obsession about one woman... you genuinely get an intimacy that you cannot find anywhere else." — Grace O'Neill & Paulina Paige Grace O'Neill and Paulina Paige have built magazines and campaigns for some of the biggest names in fashion media. But this time, they threw out every rule they knew and started from zero with no guardrails, no existing audience, no safety net. The result is Persona: a biannual, single-subject magazine that reads more like a coffee table book than a g
How to actually be funny as a brand. Inside Miss Double Bay's media career, poking fun at (nearly) everything. (opens the original)
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"The beauty of great satire is you blur the line of whether or not something is true or not true."- Claudia Bursill Before she was Miss Double Bay, Claudia Bursill was just a uni student with a Woolworths review that spiralled into a national news story. Today, that same anonymous meme account is her literal resume; it's how she landed a job at the Betoota Advocate, and now leads talent and business development at its sister agency, Leverage. In this episode, Claudia breaks down the real mechani
How Merit Built a Cult Following Before It Had a Name with Aila Morin (opens the original)
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Aila Morin is the founding Chief Marketing Officer of Merit Beauty, one of the fastest-growing brands in the beauty industry. On this episode of Process, host Arielle Thomas sits down with Aila for a rare, in-depth conversation about brand building, marketing strategy, and product development, from Merit's earliest days as an anonymous Instagram account to its most recent Clean Volume mascara launch. Aila walks through how Merit built a loyal community before the brand even had a name, why the c
Petit: Why Your Portfolio Isn't Getting You Hired Anymore (opens the original)
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Your showreel might be quietly costing you clients, and no one's telling you that. In this solo petite episode, host Arielle Thomas walks through the exact framework she's using to recalibrate Cinema Thom: why clients now hire for problem-solving over taste, the real difference between a showreel and a case study, and the asset-mapping system replacing both. Part life update, part masterclass in founder transparency; including the six months she went quiet online, why that was a mistake, and the
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