Pricing College Podcast
Get a free education when you attend Pricing College. Learn everything about pricing, value management, revenue management and how to build a pricing career. Join Joanna Wells and Aidan Campbell for entertaining and informative discussion every week.
- Indexed episodes, last 90 days
- 6
- Latest publication
- Aug 25, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest episodes
Episode #138 - Customers Want Lower Prices. Costs Want Higher Ones. What Do You Do (opens the original)
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Customers are becoming more price-sensitive while costs continue to rise. For businesses facing margin pressure, simply passing costs through or following competitors with another price increase may not be enough. In this episode, we explore what happens when customers want lower prices, costs demand higher ones, and competitors are raising prices at the same time. We look at recent pricing data from the Philadelphia Federal Reserve and the Reserve Bank of Australia, and examine why rising costs
Episode #0137 - Domino's Cut Discounts to Protect Margin. Was It the Right Call (opens the original)
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In 2021, Domino's Pizza Enterprises (DPE) Australia declared itself a "technology company that happens to sell pizza" as its stock soared to $160. Four years later, DPE reported its first annual net loss in 20 years, closing 200 stores and cycling through two CEOs in under 12 months. What went wrong? Was cutting discounts a strategic mistake, or is Domino's facing a much bigger structural decline in the Australian market? In this episode, host Joanna Wells breaks down the commercial strategy beh
Episode #0136 - How Do You Grow When Customers Want Lower Prices? Four strategies. Four businesses that got it right. (opens the original)
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What do you do when your biggest customer asks for a lower price? Say yes, and your margins take a hit. Say no, and you risk losing the customer entirely. In this episode of the podcast, Joanna Wells explores how top brands avoid this margin trap and continue growing without across-the-board price cuts. We break down four real-world strategies from four leading businesses that got it right. ⏱️ TIMESTAMPS 00:00 - The CEO's Pricing Dilemma 01:31 - Strategy 1: Portfolio Strategy (Penfolds) 04:21 -
Episode #0135 - Why Pricing Is the Hidden M&A Risk Most Boards Never Plan For: Lessons from the Sigma- Chemist Warehouse Merger (opens the original)
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When multi-billion-dollar mergers promise massive operational synergies, why do so many post-acquisition profit margins fall short? The leak often hides in plain sight: Pricing Architecture . In this episode, we break down the ACCC's approval of the landmark Sigma Healthcare – Chemist Warehouse merger and explore the commercial, regulatory, and pricing challenges that arise when wholesale and retail arms merge under one roof. We reveal why traditional integration plans focus on ERPs, HR, and pro
Episode #0134 - The California AI Pricing Lawsuit Every CEO Should Know About. Who Really Owns Your Pricing: Your Business Or Your AI Vendor (opens the original)
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Every night, algorithmic pricing software updates thousands of prices across the globe. Most CEOs assume it's working perfectly, the revenue is coming in, and the vendor says everything is fine. But a massive federal class-action lawsuit filed in California is exposing a dark truth about algorithmic pricing, and it's a massive wake-up call for corporate governance. In this episode, we break down the antitrust lawsuit targeting eight of the largest fuel retailers in the U.S. (including Walmart, 7
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