Presence
Ex-venture builder turned personal brand strategist. I help entrepreneurs and investors grow influence through content. Writing about startups, AI, content psychology, my journey.
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- Sep 30, 2026
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- Sep 30, 2026
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7 Things I Had to Unlearn to Build a Personal Brand That Actually Builds Pipeline (opens the original)
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I want to go deeper on something I posted on LinkedIn this week, which is about the things I had to unlearn on the way of building my personal brand and running an agency helping other founders build theirs.Here’s the short version, if you didn’t see it: I run Futrproof, a personal branding company for founders. I’ve built my own brand and I’ve built brands for clients who’ve turned that visibility into six and seven figures of pipeline. Along the way, I had to unlearn almost everything I origin
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