HeyJaredPR on the Record
PR on the Record explores the role of public relations in shaping success within the tech ecosystem. Through insightful conversations with founders, tech marketers, and reporters, hosts, Ariel Shapiro and Shahni Ben-Haim uncover the real impact of strategic communication.
- Indexed episodes, last 90 days
- 2
- Latest publication
- Sep 9, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 28, 2026
Latest episodes
Let's Talk About LinkedIn with Eli Igra Serfaty, CEO of MAIA Digital - PR on the Record Ep. 14 (opens the original)
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LinkedIn is no longer just a hiring tool—it’s the relationship platform that can shape PR, sales, hiring, fundraising, and even how AI systems cite your brand. Eli Igra Serfaty, CEO of MAIA Digital, a leading LinkedIn agency helping B2B companies and executives build authority, strengthen their brand, and grow through LinkedIn, discusses why the companies winning on LinkedIn are treating it as a centralized growth engine, not a place to post once in a while.Shahni and Eli break down the shift fr
What VCs think about PR? with Vicky Books, Marketing Director of Grove Ventures - PR on the Record Ep. 13 (opens the original)
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In this episode of PR on the Record, Vicky Books, director of marketing at Grove Ventures, shares what VCs actually think about PR, and how founders can use it strategically from their first funding round through global scale. Vicky walks us through her path from event organizing to leading marketing at startups to landing in venture, and what that journey taught her about PR done right. She breaks down how early-stage companies can use targeted PR to build investor trust, win customers, and est
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