HeyJaredPR LIKE A BOSS!
Simplifying PR for Brands & Experts in the Health & Beauty Industry, One Substack Article & Podcast Episode at a Time With A Side Serving of Beauty News FOR FREE (donations welcomed).
- Indexed issues, last 90 days
- 3
- Latest publication
- Jul 20, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest issues
SAMPLING OPPORTUNITY: Got breakouts? I've got something for you. (opens the original)
Read excerpt
Not everyone reading this will qualify and that’s the point.I’m putting together an exciting new campaign for a brilliant emerging beauty brand and I want to make sure it goes to exactly the right women in our community.Before I share the details, I need to check a few things to see if you’re a match - take the survey now, it’ll take less than two minutes. Fill out the survey here → CLICK HERESpots on this
I’ve been wearing the same three products for six months. Here’s what quitting the beauty haul taught me about brand strategy. (opens the original)
Read excerpt
Sometime around February I stopped buying new things.Not dramatically, not as a resolution. I just looked at my bathroom shelf and thought: I have everything I need. And then I used it.All of it. Properly. In order. Until things ran out.For someone who has spent twenty years immersed in the beauty industry going to launches, receiving press samples, testing everything that arrives and some things that don’t this felt almost radical.What I discovered is that my skin got better because I stopped i
TikTok Shop vs Press Coverage. Where to put your PR attention in the second half of 2026 (opens the original)
Read excerpt
I get asked this question more than almost any other at the moment.“Should I focus on TikTok Shop or traditional PR?”My answer is the same every time: wrong question.They are not competing for the same thing, they never were. The confusion comes from the fact that both of them can produce coverage, sales and visibility, so they feel like they’re doing the same job but they’re not.Here’s how to think about this clearly.TikTok Shop converts. Traditional PR builds authority.TikTok Shop is optimised
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Audience
No verified audience measurement yet.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.