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- Indexed issues, last 90 days
- 8
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- Sep 28, 2026
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- Jul 20, 2026
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The 13 headline hooks journalists say yes to (every single time) (opens the original)
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I’ve had hundreds of pieces of national press, and here’s something that might surprise you: the pitches that land aren’t always from the biggest brands or the experts with the most impressive CVs.They’re the ones with a brilliant hook.A journalist is scrolling through hundreds of emails a day. Your subject line and your headline idea are often all they read before deciding yes, no, or delete. And if they have to take more than 30 seconds to work out what your story is, it’s usually a delete.So
This one thing just earned me £12k (opens the original)
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A few weeks ago, I had someone book a call with me to chat about PR and to work with me one-to-one. And I had zero idea who they were.I spent a good ten minutes trying to figure out if we’d connected on Instagram or Facebook, as I don’t really advertise my one-to-one work (in fact, I just reminded myself to add a link above so you can check it out if you want me to do all your PR for you!)I rarely talk about it, as people come either by word of mouth or by having a conversation online first. Wha
How to get your own column. (opens the original)
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Season 5 of ‘PR in your Pocket’ is now here! The first episode features a great conversation with Genevieve Roberts, parenting columnist for The i Paper, about what makes a story stand out in a crowded inbox, how to pitch as a parenting expert, and the important question: how on earth can you bag a newspaper column?The second episode is with digital PR expert Laura Wilson, who has worked with brands like Moonpig, Ann Summers, Plusnet, and Hitachi Capital on their digital PR and SEO. We talk abou
I got featured in Forbes twice-here's exactly what I did. (opens the original)
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I’ve just been featured in another Forbes article! This time about hiring family members to work for me.Lots of people want me to share the exact Forbes formula with them, but the truth is that there really isn’t one.Instead, it’s all about the kind of PR work we should be doing anyway-taking time to research, connecting with journalists, noticing what works for Forbes, and getting straight to the value! Forbes works a bi
I’m in Forbes+ I’m giving you a free tool to help you do the same. (opens the original)
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You’re reading today’s Substack from a Forbes-featured business owner. Wahoo!I was so excited to be featured in Forbes a few weeks ago. Not one of my clients, but me!I have helped lots of clients get into Forbes. In fact, I even wrote a guide to getting into Forbes, which is top-ranking on Google, but I’ve never been featured in it myself.Probably because, if I’m honest, I’ve never really tried.I am always aware it’s really hypocritical, but the reality is that with juggling 1-2-1 clients and my
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