HeyJaredPR in the Real World
PR in the Real World offers a unique perspective into the world of PR through the lens of a regional PR agency, Viva – recently named the CIPR's UK Small PR Consultancy of the Year.The podcast offers insights into PR, marketing, and communications and it is shaped by the…
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 21, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 13, 2026
Latest episodes
Why AI Should Be Treated as a Stakeholder with Stuart Bruce (opens the original)
Read excerpt
Stuart Bruce, self-styled PR futurist and joint CEO of Purposeful Relations, joins Tony Garner on PR in the Real World to explain why AI has become the world's biggest reputation management engine. They unpack generative engine optimisation, the three factors shaping AI answers – recency, relevance and reputation – why crisis plans must treat AI as a stakeholder, and the story of helping now-PM Andy Burnham find his social media voice. Essential listening for PR and comms professionals. Hosted o
The Case for PR at the Top Table with CIPR President Farzana Baduel (opens the original)
Read excerpt
Why are organisations with talented PR teams still ending up in reputational crisis? Farzana Baduel has the answer, and she sees it play out every week on BBC Radio 4. Farzana - founder of Curzon PR, CIPR president, Oxford Saïd Business School resident PR expert, and co-host of BBC Radio 4's When It Hits the Fan - joins PR in the Real World to explore why this is the most consequential moment in PR's history. She unpacks AI's real impact on the profession, why PR professionals are 'diagonal thin
Why Judgement Beats Data in PR Measurement with Nik Pearson (opens the original)
Read excerpt
In this episode of PR in the Real World, Tony Garner talks to Nik Pearson, who leads corporate communications and external affairs across Europe for Honda, about earning a seat at the table in PR. They discuss sharing downside risk, using the AMEC framework and judgement over data in measurement, and building trust across multinational comms teams. Nik also reflects on his move from Toyota dealerships into leadership, and what makes an inclusive, high‑trust culture. Hosted on Acast. See acast.co
Methodology and Mindsets with Shayoni Lynn (opens the original)
Read excerpt
Behavioural science is one of the most talked-about, and least understood, areas in PR. Shayoni Lynn, founder of behavioural science consultancy Lynn, joins Tony Garner on PR in the Real World to separate evidence from hype. She explains why diagnosis must come before intervention, how her team's research and randomised control trials shaped Welsh Government's 20mph campaign, and why protecting behaviours matters as much as creating them. Practical advice for teams of any size on building behavi
What Makes a Story Worth Printing with Richard Slater (opens the original)
Read excerpt
Richard Slater, founder of Lancashire Business View and the Red Rose Awards, joins Tony Garner on PR in the Real World to reveal what makes journalists bin a PR pitch, why AI-written press releases are instantly spotted, and how to craft a story worth printing. From newsroom instincts to judging a 1,000-strong awards night, Richard shares practical tips on pitching, storytelling, media relations and award entries that PR and marketing professionals can use today. Hosted on Acast. See acast.com/p
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Audience
No verified audience measurement yet.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.