HeyJaredPR@ctical
Your executive brief on AI visibility, modern PR, and what's actually working right now. By Sarah Evans — Partner at Zen Media, 23+ years in comms, creator of The Before Layer and Published Monthly.
- Indexed issues, last 90 days
- 11
- Latest publication
- Sep 28, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 13, 2026
Latest issues
OpenAI's Agent Hacked a Government. OpenAI Told Them 84 Days Later, by Email. Your Agent Crisis Plan Is Due Now. (opens the original)
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<img alt="" class="sizing-normal" height="420" src="https://substackcdn.com/image/fetch/$s_!VMhs!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3d6270f0-2fc1-405e-8c02-67087712526c_1400x420.png"
Everyone Says AI Citations Die in 30 Days. 3 Out of 4 of Ours Are Still Cited After 90. You're Doing It Wrong. (opens the original)
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Hi Team PR@ctical.This week the entire edition is free, including everything that normally sits behind the paywall. I want you to see exactly what paid subscribers get every Monday. Forward it to whoever you think might like to geek out alongside you.PR@ctical is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.<input class="email-input" name="email" tabindex="-1" type="e
Two Thirds Of Agencies Still Bill By The Hour For Work That No Longer Takes Hours (opens the original)
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Hi Team PR@ctical.Two thirds of agencies still quote a rate somewhere between $175 and $249 an hour.That number is from the State of Agencies 2026 report, and they do not publish a sample size, so hold it loosely. Hold this part tightly: the work under that rate keeps getting faster, and the rate card has not moved.Last week we took Ecommerce.com out of stealth. Two years of building in private, and when I sat down to write this edition, I realized I was never able t
The Modern Comms Person Is a Builder, an Architect, and a Reflection Expert (opens the original)
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Hi Team PR@ctical.Friday I ran the second cohort of AI Visibility Certification. Something clicked while I was teaching. While I realize I inherently knew this, it really hit home.Our job changed shape. Every strategic instinct we have still holds but we now need to incorporate it into EVERYTHING: know the audience, know the intent, get the story in front of the right person. What changed is what we build and how it reaches people in the right moment.We might have previously been known as “the p
"You've Been Doing AI Visibility for Months. Where Are the Leads?" Here's the Answer (opens the original)
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Hi Team PR@ctical.Quick before we jump in: I have 3 spots left for AI Visibility Certification Day this Friday, August 28. Register yourself or someone on your team and you get all the good stuff. Last call before the cohort closes: Register hereThe question I’m getting most right now, from prospects and active clients is essentially this: “I’ve been doing AI visibility. Why am I not seeing an increase in sales or leads?”<a class="image-link image2 is-view
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