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PR Breakdown with Molly McPherson

A deeper look at the credibility, communication, and public trust patterns behind the stories people already care about.

Newsletter · By Molly McPherson · English · Official site

Indexed issues, last 90 days
20
Latest publication
Sep 30, 2026
Audience
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Earliest in this view
Aug 16, 2026

Latest issues

  1. Issue · Sep 30, 2026

    The Cornell Case: Deconstructing the Press Statements (opens the original)

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    In twelve days, five institutions put out statements about the same night: Cornell (twice, and the second one was worse - we get into it), the district attorney, the mayor, the Ithaca police, one of the “Cornell 7’s” lawyer, and Governor Hochul. I read some of them on this live one at a time, and we named the moves together. We spot the spin, name the m… Read more

  2. Issue · Sep 30, 2026

    Erika Kirk: The Widow’s Peak - Vanity Fair (opens the original)

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    Hey, Vault 👋Let’s have a get-together. Thursday, Oct 1. 6pm ET Here’s the Vanity Fair article I talked about on the live today. <img alt="" class="sizing-no

  3. Issue · Sep 27, 2026

    King Charles Never Denied Charles Spencer's Claim About Princess Diana (opens the original)

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    This is not a takedown of the royal family. It’s highly unlikely King Charles put pen to paper himself to respond to the claims his former brother-in-law makes in his new book, Swan Song: Diana, my sister.Never complain, never explain, and all that. Buckingham Palace does not comment on books.Then it commented on a book.It doesn't matter whether you are… Read more

  4. Issue · Sep 23, 2026

    Name the Move: King Charles and Charles Spencer (opens the original)

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    Thank you to everyone who came to this morning’s live, and a special thank you to our UK and Commonwealth members, who keep me honest.Buckingham Palace says it doesn’t comment on books. Then it commented on one. In the replay, I take apart the statement it issued after Charles Spencer’s Swan Song, show you what the press coverage looks like right now, a… Read more

  5. Issue · Sep 23, 2026

    Today at Noon ET, the First 48 Hours (opens the original)

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    Today I’m teaching the hour I’ve been building since the spring.It’s for doctors, nurses, therapists, dietitians, pharmacists, and anyone with a license and a following. You’ve built trust with an audience, and one post can put all of it on the line.Here’s what we’ll do in the hour:Take apart one real pile-on, live. The post, the collision, the spiral, and what they did next, which is the part most people get wrong.Hand you the tool. The First 48 Hours: is it true, partly true, or false? Do you

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