PR Breakdown with Molly McPherson
A deeper look at the credibility, communication, and public trust patterns behind the stories people already care about.
- Indexed issues, last 90 days
- 20
- Latest publication
- Sep 30, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 16, 2026
Latest issues
The Cornell Case: Deconstructing the Press Statements (opens the original)
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In twelve days, five institutions put out statements about the same night: Cornell (twice, and the second one was worse - we get into it), the district attorney, the mayor, the Ithaca police, one of the “Cornell 7’s” lawyer, and Governor Hochul. I read some of them on this live one at a time, and we named the moves together. We spot the spin, name the m… Read more
Erika Kirk: The Widow’s Peak - Vanity Fair (opens the original)
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Hey, Vault 👋Let’s have a get-together. Thursday, Oct 1. 6pm ET Here’s the Vanity Fair article I talked about on the live today. <img alt="" class="sizing-no
King Charles Never Denied Charles Spencer's Claim About Princess Diana (opens the original)
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This is not a takedown of the royal family. It’s highly unlikely King Charles put pen to paper himself to respond to the claims his former brother-in-law makes in his new book, Swan Song: Diana, my sister.Never complain, never explain, and all that. Buckingham Palace does not comment on books.Then it commented on a book.It doesn't matter whether you are… Read more
Name the Move: King Charles and Charles Spencer (opens the original)
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Thank you to everyone who came to this morning’s live, and a special thank you to our UK and Commonwealth members, who keep me honest.Buckingham Palace says it doesn’t comment on books. Then it commented on one. In the replay, I take apart the statement it issued after Charles Spencer’s Swan Song, show you what the press coverage looks like right now, a… Read more
Today at Noon ET, the First 48 Hours (opens the original)
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Today I’m teaching the hour I’ve been building since the spring.It’s for doctors, nurses, therapists, dietitians, pharmacists, and anyone with a license and a following. You’ve built trust with an audience, and one post can put all of it on the line.Here’s what we’ll do in the hour:Take apart one real pile-on, live. The post, the collision, the spiral, and what they did next, which is the part most people get wrong.Hand you the tool. The First 48 Hours: is it true, partly true, or false? Do you
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