HeyJaredPPC Town Hall
Host Fred Vallaeys, Co-founder of Optmyzr, is joined by PPC experts for a panel discussion on the latest hot topics in the search marketing world.
- Indexed episodes, last 90 days
- 3
- Latest publication
- Aug 27, 2026
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- Earliest in this view
- Aug 3, 2026
Latest episodes
What Agentic PPC Actually Looks Like in Practice | PPC TH 130 (opens the original)
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AI agents sound exciting in theory. In practice, the useful question is much simpler: can they actually help you manage PPC work better without creating more problems than they solve?That’s what Fred wanted to unpack with Benjamin Wenner in this episode of PPC Town Hall.Benjamin has been working in marketing for about 15 years, and over the past few years he’s spent a lot of time testing agent-based PPC workflows for real accounts. What we appreciated about this conversation is that he doesn’t p
What Do You Optimize for When the Sale Happens 2 Years Later? | PPC TH 129 (opens the original)
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What do you optimize for when the lead you get today might not become a customer for another two years?That’s the problem David Newson deals with in wealth management, where long sales cycles make many of the usual PPC signals much less useful.In this episode of PPC Town Hall, David and Fred talk about what happens when Google Ads gets plenty of conversions, but they’re not necessarily the right conversions. David shares what happened when his team tried Performance Max and saw lead volume incre
Can AI Agents Really Manage Google Ads Accounts? ft. Nils Rooijmans | PPC TH 128 (opens the original)
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Can AI agents really manage Google Ads accounts? We think they can help a lot, but we should be careful about how much authority we give them.In this episode of PPC Town Hall, Fred sat down with Nils Rooijmans to talk about AI agents, Google Ads scripts, and what account management may look like over the next few years.Nils described agents as “interns with terrifying confidence,” and that phrase captures the problem well. An agent can produce a polished explanation and still miss an important d
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