PPC Live The Podcast - The F*ck ups that led to Triumphs
On PPC Live The Podcast (formerly the PPCChat Roundup podcast), we shall be talking to guest who will share their f*ck ups that led to triumphs. From client selection fails to adding the wrong bids to setting Auto Apply Recommendations and everything in between.
- Indexed episodes, last 90 days
- 10
- Latest publication
- Sep 23, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 15, 2026
Latest episodes
The Day a QVC Takeover Blew the PPC Budget ft. Chris Kostecki (opens the original)
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Chris Kostecki shares his extensive experience in paid search marketing, recounts a costly mistake involving a TV campaign, and offers valuable lessons on managing digital advertising campaigns effectively. Key Topics The significance of understanding business context in campaign management Lessons learned from a major PPC mistake involving TV advertising The role of communication and accountability in digital marketing teams Strategies for testing and adopting new advertising technologies Indus
The Learning Phase: A $50K PPC Mistake and What It Taught Me ft. Arin Gharapetian (opens the original)
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In this episode, Arin Gharapetian shares his insights on digital marketing, the importance of understanding client processes, and lessons learned from mistakes in paid search campaigns. Discover practical tips for managing campaigns, avoiding common pitfalls, and leveraging AI effectively. Key topics The importance of understanding client processes in campaign management Lessons learned from a $50,000 Google Ads campaign mistake Strategies for effective communication with stakeholders The role o
Google Ads AI Isn’t Strategic — You Still Need to Be ft Mike Ryan (opens the original)
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In this episode, Mike Ryan shares his experiences with AI Max, campaign mistakes, and lessons learned in PPC management. Discover practical insights on avoiding common pitfalls and leveraging data effectively. Key topics AI Max and its impact on campaigns Common PPC mistakes and how to avoid them The importance of data segmentation and guardrails Lessons learned from campaign failures The role of curiosity and critical thinking in PPC Chapters 00:00 Introduction and guest background 02:05 Mike's
We Wasted 4 Months Optimizing for the Wrong Leads ft. Saif Al-Jabbar Khan (opens the original)
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Saif Al-Jabbar Khan shares his journey from a DevOps engineer to a successful paid search marketer, highlighting key lessons from his experiences with client management, conversion tracking, and AI integration in digital marketing. Key topics Saif's career transition from DevOps to marketing Importance of defining qualified leads early Common mistakes in conversion tracking Using AI for nuanced account analysis The role of WhatsApp in Middle Eastern marketing Strategies for managing client expec
Conversion Tracking, AI & the PPC Fundamentals We Keep Forgetting ft Lisandro Franky IV (opens the original)
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In this episode, Lisandro Franky shares insights on conversion tracking mistakes, industry responses to AI, and best practices for digital marketing success. Key topics Conversion tracking mistakes and solutions Impact of AI on marketing industry Best practices for campaign optimization Data analytics and anomaly detection Client communication and transparency Chapters 00:00 Introduction to Frankie and his background 02:10 Frankie’s experience with digital marketing and AI 05:39 Common mistakes
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