HeyJaredPowerful Personal Brand
Have you ever wondered why certain people in your industry seem to attract all the attention — from media interviews to speaking opportunities — while others with equal talent stay under the radar?On this podcast, Claire Bahn, renowned personal brand strategist and CEO of the…
- Indexed episodes, last 90 days
- 2
- Latest publication
- Sep 21, 2026
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- Earliest in this view
- Sep 8, 2026
Latest episodes
Building Authority: Being Seen vs. Being Trusted (opens the original)
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Being recognized is valuable, but being trusted is what creates opportunity. In this episode of Building Authority, Claire Bahn and Gordon Gooch discuss the difference between visibility and credibility, and why simply getting your name in front of more people won’t build a business. They discuss how to develop trust over time through consistency, proof, storytelling, and authentic expertise. What do so many leaders misunderstand about content strategy? Find out in this episode, where you’ll lea
Building Authority: You Don’t Have a Lead Problem (opens the original)
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Slow growth means you need more leads, right? But what if your real problem isn't demand? What if the people already finding your business simply don’t build enough trust to buy from you? Now we have a different challenge to overcome. In this episode of Building Authority, Claire Bahn and Gordon Gooch break down one of the most common strategic mistakes they see founders and executives make: investing more in marketing before they've built enough authentic authority for those dollars to convert.
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