Powerful Marketing Tips podcast
Proven marketing strategies, inspirational guest speakers and practical tips for overwhelmed business owners to help cover your marketing gaps and to drive your performance.
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EP159: Building Long-Term Brand Reputation Beyond Digital Ads with Robin Hawskworth (opens the original)
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Building a lasting brand requires more than running digital ad campaigns and offering quick discounts. Host Mari-Liis Vaher talks with Robin Hawksworth, founder of Nexperience, about human psychology in marketing, the fundamental differences between advertising and brand strategy, and why long-term reputation matters far more than vanity metrics. 💡 What you’ll learn in this episode: The practical distinction between advertising, marketing, and brand building Why relying heavily on short-term dig
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