Postcart’s Substack
From six figures on my own to running ecommerce for Ellen DeGeneres and Kynah — real talk on marketing, templates, and building brands that actually sell 📈
- Indexed issues, last 90 days
- 5
- Latest publication
- Sep 28, 2026
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- Jul 28, 2026
Latest issues
Stop Paying Agencies to Do What You Could Do in an Afternoon (opens the original)
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When we started building Tishwish from our living room, I handled the marketing, and we had to be scrappy. One day, I came across Rihab Seb’s Instagram (@rihab.seb), and her Meta Ads strategies became the starting point for Tishwish’s marketing. So I headed to her YouTube channel and followed her exact funnel.Today, we’re helping you do the same. The Meta and Google Ads landscape has changed tremendously over the last few years. Ads have become more expensive, and ROAS has fallen.With so many AI
New in DTC: Instagram's New Wordmark, Samsonite's $178.5M Buy, AI digital signatures and more (opens the original)
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Instagram refreshes its wordmark<img alt="" class="sizing-normal" height="488" src="https://substackcdn.com/image/fetch/$s_!J6RI!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fi
Branding Advice I Wish I Had Before I Started: The $2k mistake (opens the original)
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Have you wondered how or where to start when you’re building a brand? Do you feel a little lost? I know did. In today’s environment it is easy to just open Claude or ChatGPT and have them design the logo for you. But is that the right decision? Should you actually spend your hard earned $$ on hiring a branding agency or designer?Let’s dive into it. Because the reality is that the AI logo is probably not going to stand the test of time and well you may not have the budget to hire a fancy agency.<
How to Create a Million-Dollar Product Page (And How Not To) (opens the original)
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Every high-converting product page has to have this nowImagine you walked into a store at Rodeo Drive in Beverly Hills to buy a handbag. You are not paying for the leather, you’re paying for the brand, and how that makes you feel. That’s what your product page of your website needs to do.Today, your consumers’ doom scrolling has led them to your website from Instagram, TikTok or an Ad, mid-scroll. You need to continue this experience and keep that momentum. They’re looking for the following:Vide
The Weekly Rebrand: Shade, Lawsuits, and $12 Water (opens the original)
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Primark Takes the Spotlight, Not SKIMSKim Kardashian’s SKIMS launched its first-ever store on the once-coveted Oxford Street in London. Except... that’s not what anyone’s talking about.Primark, the undisputed king of “why pay full price,” parked a van directly outside the SKIMS store with a giant digital screen advertising its own budget-friendly take on the viral shapewear. Chef’s kiss. Corporate sabotage has never looked so wholesome.Thanks for re
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