HeyJaredPositioning with April Dunford
A newsletter that covers all things Positioning for founders, marketers and product folks. I'm April Dunford - a positioning expert, consultant, author of the books Obviously Awesome and Sales Pitch, and host of the Positioning podcast.
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Shifting Positioning When AI Capabilities are Rapidly Changing (opens the original)
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I had a round table conversation last week with a group of founders building AI-native solutions. One common theme that emerged was how fast things are moving and how difficult it seems to be to nail down positioning when core AI capabilities and what’s possible are changing very, very quickly. One of the attendees said this: “Anthropic has launched three major releases this summer alone. Any positioning we develop will be out of date in two weeks. How do we handle that?” Every company I have wo
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