Poised Avenue
Amanda is a professional designer, author, and SAHM of two blending work and life. She writes on topics like branding, running a creative studio, and motherhood. To subscribe and receive her entries directly in your inbox, enter your email below.
- Indexed issues, last 90 days
- 8
- Latest publication
- Sep 7, 2026
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- Earliest in this view
- Jul 3, 2026
Latest issues
Licensing Recap Episode No.4 (opens the original)
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If you’re reading this, thank you so so much for being a paid supporter of my writing (and talking haha). Truly, it means so much to me that you’re here and enjoy my content. If you have a moment and can think of someone who may also enjoy my writing, please share with them! Or, if you have a topic you’d like me to cover in my next print education post,… Read more
Making Our House a Home – Pt. 01: roman shades, cabinet pulls, and wall art (opens the original)
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Hey friends! I’m so excited to be sitting down to write a personal update. As much as I love sharing print and design content, I can’t help but want to share the things I’m personally loving with you all too. I just got home from At Home with two new pieces of wall art that I absolutely love and it made me want to round up all of what I’ve purchased and styled for our house since we moved in in February!! Let’s do it. <a class="button primary" href="https://aman
Printer Interview No.02: learning from a leader in the stationery industry (opens the original)
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Today’s printer interview features a company I discovered about a year ago while taking a luxury stationery course, and they've quickly become one of my favorite print partners. They're widely regarded as one of the top print vendors in the stationery industry, especially for designers creating luxury wedding suites, holiday cards, and other high-end paper goods. From impeccable craftsmanship to an impressive range of specialty print finishes, every piece they’ve ever produced for me feels truly
Print Education: Rich Black vs True Black (opens the original)
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Black is just… black, right? In print, it’s not quite that simple, so let’s break it down. But before that, let’s make sure you understand the print process and how color is created.Why the Right Black MattersIn four-color process1 printing, images are created by layering four individual ink colors: cyan, magenta, yellow, and black (CMYK). Each color is printed at different percentages to build a wide range of tones and shades. Each color is laid onto the substrate<a class="footnote-anchor" href
The 2026 Holiday Card Trend Report (opens the original)
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This year will be my third holiday season as a licensing designer, and with that I feel credentialed enough to put together a roundup of trends I predict we’ll see this year in holiday stationery. And, frankly, I’m super excited about it.Christmas is my most favorite holiday and Christmas cards are my most favorite thing to design, which makes this career extremely fitting for me — seeing that I am able to live in Christmas-land nearly year round.For licensing designers, Christmas starts long be
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