HeyJaredPodcasts From The Printerverse
Welcome to Podcasts From The Printerverse, the ultimate destination for podcasts about printing, print production, print marketing, and print design where we examine all the elements that foster stellar printed materials, customer communications, and customer relationships…
- Indexed episodes, last 90 days
- 15
- Latest publication
- Sep 10, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 4, 2026
Latest episodes
B2B Marketing B.S. - Known Beats New: Trust is a Shortcut (opens the original)
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Deborah Corn and Behavioral Science and Marketing Strategy Consultant Gee Ranasinha discuss why familiar brands often beat new options, even when people say they value new. The first in a three-part discussion, this episode unpacks the human behavior side of the topic, exploring how recognition builds trust, why B2B buyers often choose what feels safest, and how repeated exposure helps brands earn a place in the buyer's mind. Mentioned in This Episode: Gee Ranasinha: https://www.linkedin.com/in/
B2B Marketing B.S. - Known Beats New: Risking to Win (opens the original)
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Deborah Corn and Behavioral Science and Marketing Strategy Consultant Gee Ranasinha discuss how businesses can stand out in a landscape where buyers tend to choose what they already know. The second in a three-part discussion on Known Beats New, this episode explores the business behavior side of the topic, including the difference between distinctiveness and differentiation, why generic messaging makes companies forgettable, and how calculated risk can make brands more memorable. Mentioned in T
B2B Marketing B.S. Known Beats New: Polished to Death (opens the original)
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Deborah Corn and Behavioral Science and Marketing Strategy Consultant Gee Ranasinha discuss why businesses become harder to remember when they start to look and sound like everyone else in the marketplace. The final installment in a three-part discussion on Known Beats New, this episode explores the real-world consequences of blending in, including why contrast is more memorable than competence, how smart framing makes offers more memorable, and how customer experience can shape brand reputation
UKvUSA: How to Ignite Your Print Sales Channels (opens the original)
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In this episode of UKvUSA, Deborah Corn and Matthew Parker discuss how printers can move beyond cold calls and generic sales emails to create more effective prospecting channels, and Deborah introduces Ignite, Engage, and Reconnect as channels for creating sales experiences people want to participate in. Mentioned in This Episode: 'Your Next Print Customer is Already on the Calendar': https://www.piworld.com/post/your-next-print-customer-is-already-on-the-calendar/ Appreciation Days Calendar PDF
B2B Marketing B.S. Series Kick-Off with Gee Ranasinha, KEXINO (opens the original)
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Deborah Corn and Behavioral Science and Marketing Strategy Consultant Gee Ranasinha, CEO of KEXINO , discuss the role of behavioral science in understanding customer decision-making, the gap between what people say they will do and what they actually do, and why familiar brands often beat new options. They also outline the three-part approach to each topic: human behavior, business behavior, and real-world results. Mentioned in This Episode: Gee Ranasinha: https://www.linkedin.com/in/ranasinha/
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