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- Indexed episodes, last 90 days
- 12
- Latest publication
- Sep 7, 2026
- Audience
- Apple #2 · US
- Earliest in this view
- Jul 7, 2026
Latest episodes
How Much Does A Podcast With 1,000 Listeners Make? (The Real Number) (opens the original)
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A podcast with a thousand listeners makes about a hundred and forty-four dollars a month. I checked that properly. So then I say the second thing, which is the bit that makes people go quiet. You don't want a hundred and forty-four dollars a month. You want one thousand four hundred and forty-four. And the way you get there is by not doing ads. In this episode: — Why the hundred and forty-four dollar figure is right, and why that's the problem — The only lever CPM gives you, and where it leads —
I Told Them My Podcast Audience Wasn't For Sale... To THEM (opens the original)
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About four years ago, a very popular remote recording platform offered me money to talk about them on this show. I'd been using it that week. It had also, that week, lost one of my recordings. Not glitched. Lost. I said no. And I want to be clear that this wasn't a moral decision, because it wasn't. It was arithmetic. This episode is about the thing you're holding and consistently failing to price. Because the belief is that sponsorship is a reward for volume — hit some magic download number and
Why Your Podcast Numbers Make You Feel Like A Failure (opens the original)
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I was on YouTube the other night. Not for a good reason. Twenty minutes later I'm looking at one of the big ones — two lads in a studio worth more than my house, four cameras, somebody just out of shot whose entire job that day was deciding where the lamps went. Two point three million views. Up about a day and a half. And I'm sat on the edge of the bed with my shoes still on thinking: how the hell am I supposed to compete with that. I think that every few weeks. I'd love to tell you I don't. Th
Your Podcast Has A Second Name. Someone Else Might Own It. (opens the original)
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I typed my own podcasting agency's brand name into Google. Spelled wrong, completely on purpose, because transcription services keep hearing "Podknows" and writing "Podnose." Something was living there. A whole podcast network. Twenty-odd shows. Says it's been going since 2013. I was already writing the angry LinkedIn post. And then I did the thing I keep telling everybody else to do. And for a good few minutes back there, I was the villain in this story. Which is where the actually useful bit s
Opinion: Podcasters, You’re The Landlord. The Platforms Are Just Tenants. (opens the original)
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Alex Cooper's company Unwell took its first outside investment, from Patrick Whitesell's WTSL, at a $500 million valuation. Every podcast expert on LinkedIn immediately pointed out that this is more than iHeartMedia. I went to check that, because I don't repeat numbers I haven't checked, and I got several different answers from several perfectly respectable financial sources on the same day. Turns out iHeart has multiple classes of share and the best part of $6 billion of debt strapped to its ba
Publishing over time
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Recurring subjects
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Audience
Apple #2 · US
Measured Sep 19, 2026
Apple Podcasts chart position, not a count of listeners or downloads.
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