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Podcast Marketing Magic

Making a beautiful show is only half the battle. How do you get people to listen to it?

Newsletter · By Lauren Passell · Official site

Indexed issues, last 90 days
13
Latest publication
Sep 25, 2026
Audience
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Earliest in this view
Jul 24, 2026

Latest issues

  1. Issue · Sep 25, 2026

    📼 From the Good Get Audio Lab: We Need To Talk About Social Media (opens the original)

    Excerpt · Positive tone

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    Hi everyone! Our friends from the independent production house Good Get return this week with brilliant ideas on how to smartly use social media for podcast promotion. There’s some REAL good stuff in there folks.But, before that, a couple things from me…🏆 An International Women’s Podcast Awards update🎉 The shortlist of winners has been announced! I’m so excited to see some friends and all cool people on this list. Congratulations to each and every single person who worked on these shows. <a

  2. Issue · Sep 19, 2026

    👀 Sneak Peek: WTF is a Podcast with Lauren and Arielle (opens the original)

    Excerpt · Positive tone

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    Hello everyone! Sorry for being a day late in this dispatch. I was waiting for my trusty correspondent Anne Baird to share more updates from Podcast Movement 2026 happening in NYC.💜 Everyone say thank you, Anne. This edition (and a lot of other things) wouldn’t be possible without them!Before we get into that though…🏆 An International Women’s Podcast Awards updateToday is the third Saturday in September and we’re 19 days from the International Women’s Po

  3. Issue · Sep 11, 2026

    🤝 Your Marketing and PR Need to Work Together (opens the original)

    Excerpt · Positive tone

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    Hi! Today is the second Friday in September and we’re 27 days until the International Women’s Podcast Awards that Tink is hosting in Toronto on October 8. 🎉 They’re happening at the beloved Hot Docs Theatre and the tickets are on sale (for CAD 50).💖 It’s time for a Lauren takeover this week. She’s about to get into a crucial but

  4. Issue · Sep 8, 2026

    🙋‍♀️Lauren's Interview with the Most Interesting Person at Podcast Movement 🦖 🧚‍♂️ 📚 ⁉️ (opens the original)

    Excerpt · Neutral tone

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    <img alt="" class="sizing-normal" height="971" src="https://substackcdn.com/image/fetch/$s_!t-Wn!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93bea48d-7f71-440f-b669-094cac580f9b_1500x1000.j

  5. Issue · Sep 4, 2026

    🟡 The Power of Podcast Press and Other Marketing Tips (opens the original)

    Excerpt · Positive tone

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    Hi! Today is the first Friday in September and time is an illusion. We’re 34 days until the International Women’s Podcast Awards that Tink is hosting in Toronto on October 8. 🎉 They’re happening at the beloved Hot Docs Theatre and the tickets are on sale (for CAD 50).Today is also a very special issue.

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