HeyJaredPodBiz | Where's The Money In Podcasting?
Where's the money in podcasting? Hosted by Norma Jean Belenky and John Kiernan, PodBiz dives into the strategies, trends, and tools driving podcast monetization and industry growth.
- Indexed episodes, last 90 days
- 12
- Latest publication
- Sep 21, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest episodes
Why the Future of Podcast Ads Belongs to Audience Data with Matt Shapo & Jason Adamski of IAB (opens the original)
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Where is the money in podcasting really going—and how is ad measurement evolving to keep up? In this episode of PodBiz, Norma Jean Belenky and John Kiernan sit down with Matt Shapo, Senior Director of the Measurement Center at IAB, and Jason Adamski, Director of Audio at IAB, for their very first in-person recording at the IAB Lab in New York City. Matt and Jason break down spending trends across top shows versus programmatic audience buying, the friction between downloads, plays, and engaged vi
How to Make Your Podcast More Discoverable with Andrea De Marsi of PodSEO (opens the original)
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How do you make a great podcast easier to find? Andrea De Marsi, founder and CEO of PodSEO and co-founder of Spreaker, joins PodBiz to break down one of podcasting’s longest-running challenges: discoverability. Andrea explains why simply creating great content is not enough. Podcasters also need to think like marketers, from optimizing how their shows appear in Apple Podcasts and Spotify to building a presence across search, social media and increasingly, AI platforms like ChatGPT and Gemini. “P
Why You’ll Want to Be at Podcast Movement 2026 with Molly DeMellier (opens the original)
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What happens when a podcast conference stops trying to be everything to everyone and starts creating the right experience for the people actually in the room? Podcast Movement is heading to New York September 17th and 18th and with a completely reimagined format, and Molly DeMellier, Head of Communications at Sounds Profitable, joins PodBiz to break down what attendees can expect. This year separates the business side of podcasting from the broader creator conference, with the Sounds Profitable
How Podcasting Gets a Bigger Share of Ad Dollars with David Krulewich (opens the original)
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If advertisers already understand the value of podcasting, what needs to happen for the industry to capture a bigger share of their budgets? David Krulewich, founder and CEO of Mission Media AI, joins PodBiz to look at where the money is moving across podcasting and the wider advertising ecosystem. David makes the case that the opportunity is no longer limited to selling podcast ads show by show. Advertisers are increasingly buying audiences, demographics and interests across large groups of con
How to Build a Better Podcast Ad Campaign with Andy Maxwell of Earmax Media (opens the original)
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What separates a podcast ad campaign that drives real business results from one that simply delivers a large number of impressions? Andy Maxwell, co-founder of Earmax Media, joins PodBiz to explain why successful podcast advertising starts with understanding exactly what a brand is buying. Audience fit, ad position, campaign measurement and the quality of the creative all affect whether a listener takes action. As Andy puts it: “If you can double down on that audience and that niche, the reach f
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