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Plus 50 Forward

For people over 50 who refuse to follow the script. No retirement countdown. No slow fade. A completely different life — built on your terms.

Newsletter · By Jerry Keszka · Official site

Indexed issues, last 90 days
10
Latest publication
Sep 24, 2026
Audience
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Earliest in this view
Jul 19, 2026

Latest issues

  1. Issue · Sep 24, 2026

    Two exits, nine kids, and the truth about building a business nobody tells you (opens the original)

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    Hey, wise adventurer,How often do you get direct access to someone who built and sold two companies, and the second valued at $40 million?Beth Mazza and her business partner Victoria Sivrais are a force. Nine kids between them. Two companies built and sold. Fortune 1000 boardrooms. A client saga so wild it inspired two episodes of an HBO mini-series.But it wasn’t an easy success story. Beth underpriced her services so badly on the first exit that it cost her serious money.Along the way she also

  2. Issue · Sep 17, 2026

    Why the smartest people over 50 are the slowest to start (opens the original)

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    Hey, wise adventurer, The biggest mistake I see smart people make is trying to figure out everything before they even start. I see it all the time. Especially when I work 1:1 with people. We were trained that we need a certificate or permission for everything we do. I'd obviously want a qualified surgeon to operate on my brain. But not everything requires years of formal trainingWhat matters is proof that you know what you are talking about. Showed by results. It can be your results, or someone

  3. Issue · Sep 10, 2026

    Online Solopreneurship After 50: How to Avoid Burnout and Build Sustainable Income (opens the original)

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    Hey, wise adventurer,One of my clients recently told me she feels like she’s on a hamster wheel. Busy every day but getting nowhere.After our conversation, it was obvious — she was making the same mistakes every budding online solopreneur makes. And I know them well because I made them all myself.The truth is that most online advice isn’t designed for people over 50 with real experience. It’s designed for beginners. So instead of building a business, you’re told to build an audience, chase follo

  4. Issue · Sep 3, 2026

    How to Make Real Money After 50 With Two Simple Daily Habits (opens the original)

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    Hey, wise adventurer,Most people over 50 who want to make money online are doing way too many things.Posting on five platforms. Researching the perfect niche. Building a website. Designing a logo. Watching courses about funnels they’ll never build. Comparing themselves to creators half their age who seem to have it all figured out.And making nothing. The problem isn't a lack of skills or motivation. It's that most of that activity has zero connection to making money.I did the same thing for long

  5. Issue · Aug 27, 2026

    Why Being 'Overqualified' Is Your Biggest Advantage After 50 (opens the original)

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    Hey, wise adventurer,The most experienced people aren’t the highest-paid ones in the traditional job market.In fact, they’re often labeled “overqualified” — which is just a polite way of saying “you know too much and we can’t afford you.”The latest changes in the economy have hit experienced professionals hardest. Massive inflation. Rising living costs. A job market that quietly pushes out the most skilled people first — because they cost more, ask harder questions, and don’t accept things at fa

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