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PLGTM Insider

The latest research, insights, and "how-tos" from PLGTM and other GTM thought leaders.

Newsletter · By Usha Vadapalli · Official site

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Jul 13, 2026
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Latest issues

  1. Issue · Jul 13, 2026

    PLGTM is now Demand & Expand (opens the original)

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    tl;dr PLGTM Substack will now be the Demand & Expand Substack.This past year we evolved the PLGTM brand into Demand & Expand, hosting 500 CMOs and marketing professionals in person at our annual confernece.At the same time, we acquired Keyplay which included their popular PeerSignal newsletter. We’ve re-branded PeerSignal to Demand & Expand and will soon be merging this PLGTM newsletter into the new Demand & Expand newsletter.Thanks for being a subscriber and we plan to have more insightful mark

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