HeyJaredPitching Powerhouse
Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity — AND how to find & land your dream retainer clients.
- Indexed episodes, last 90 days
- 3
- Latest publication
- Sep 6, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 20, 2026
Latest episodes
What to Do With a Difficult Client Who Rejects Opportunities (opens the original)
Read excerpt
→ Register Free for Strategic Pitching for AI Era Visibility: https://jenerationacademy.com/masterclass We have all had this happen. You land an amazing opportunity for a client. You crafted an incredible pitch. You got the yes from the journalist. They're interested, they want to interview your client, and it lines up perfectly with the strategy you built around their goals and objectives. You send it over, all excited to share what you landed for them, and your client says: "We're gonna pass."
Your Client Doesn't Know What They Want, And That's Your Job to Figure Out (opens the original)
Read excerpt
A client tells you they want Forbes. They can't tell you why. That's the exact moment most agencies get it wrong. In this video, Jen breaks down what to do when a client hands you a wish list of big-name placements with zero reasoning behind it. She walks through the discovery questions that uncover what a client actually needs versus what they're asking for, how to map that real goal to the right PR strategy, and why chasing vanity metrics sabotages the whole relationship. ➡️ The exact question
The Riches Really Are in the Niches (opens the original)
Read excerpt
Niching down feels like cutting your client pool in half. Jen makes the case that the generalist is the one actually leaving money on the table. In this episode, Jen breaks down why narrowing your PR agency's focus is the opposite of turning away revenue. She walks through three reframes that turn niching from a scary subtraction into the clearest path to premium clients, higher retainers, and getting discovered in AI search. She also shares the exact fill-in-the-blank line for defining your nic
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Audience
No verified audience measurement yet.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.