Pierre's Content Guides
Weekly newsletter on B2B Content Marketing from Pierre Herubel. Learn the content tactics I used to go to 120,00 followers online and from $0 to $1M. Go paid to upskill in B2B Content Marketing.
- Indexed issues, last 90 days
- 12
- Latest publication
- Sep 25, 2026
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- Earliest in this view
- Jul 4, 2026
Latest issues
Using AI for content: 7 dos and don'ts for 2026 (opens the original)
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You see AI slop everywhere.But you also know AI can help you for content creation and distribution.So you're not sure how to use it without sounding like everyone else.In this edition, I’m giving you 7 dos and don’ts for 2026.<img alt
9 essential marketing comparisons (in infographics) (opens the original)
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Hello welcome to this edition 👋I’m sharing 9 of my most viewed comparison infographics<img alt="" class="sizing-normal" height="750" src="https://substackcdn.com/image/fetch/$s_!oG7D!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3
5 Types of Content You Need to Sell (opens the original)
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Hello and welcome to this edition! 👋If you’re hesitating on what to publish for the rest of 2026, this guide is for you.I’ll go through the different types of formats you need to sell your offers.<img alt="" class="sizing-normal" hei
6 Revenue mechanisms to sell with content in 2026 (opens the original)
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A lot of founders are publishing content and waiting to get leads.They publish content on LinkedIn or YouTube and that’s it.They wait for leads because they believe “inbound leads will come.”A few weeks after starting, they realize it’s not that simple.That’s what I call the “inbound only trap”.And in this edition, I’m going to help you to get out of this trap with:6 Revenue mechanisms to sell with content in 2026Before that, let me introduce my end of Summer Sale availab
How to turn your sales calls into content with Riverside (opens the original)
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Hello 👋 welcome to this edition.Your content should answer prospects’ objections and show your offer value.And the fastest way to do this is to listen to what your customers say.Because your best content ideas are already sitting inside sales calls:Every week your sales and customer calls give you the exact questions, objections, and words that your buyers use.That’s why I’m making this guide in partnership with Riverside:How to turn your sales calls into content with <a href="https://creators.r
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