PKPierce Kafka

1. Article · Sep 10, 2026 · Pierce Kafka

   What Dashboards Miss: 4 Ways Leaders Can Use Soft Analytics (opens the original)

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   Pierce Kafka is the CEO of Kafka Media Group, an integrated marketing and development firm. ​Leaders have access to more hard analytics than ever, and AI is making those numbers faster and easier to process. But more data does not always create more clarity. Soft analytics adds the human and contextual layer that helps determine what the hard data actually means, why it matters and what deserves attention. While soft analytics has found natural applications in marketing and communications, the s

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2. Article · Jul 29, 2026 · Pierce Kafka

   4 Free Ways To Partner With Influencers (opens the original)

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   Pierce Kafka is the CEO of Kafka Media Group, an integrated marketing and development firm. ​Influencer marketing is often associated with large budgets, paid campaigns and high-profile creators. For many early- and growth-stage companies, that creates an immediate barrier to entry. If you cannot afford to pay for reach, it can feel like influencer marketing is not an option at all. In practice, my agency is seeing a different pattern emerge. The most effective influencer strategies are not alwa

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