HeyJaredPersuasive Marketing by Eric Graham
How to Grow Your Sales, Business and Profits With Persuasive Marketing and Copywriting Tips, Tricks, Stories and Case Studies. (Based on the latest breakthroughs in psychology and neuroscience!)
- Indexed issues, last 90 days
- 5
- Latest publication
- Sep 22, 2026
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- Earliest in this view
- Sep 16, 2026
Latest issues
Can I run something by you? (opens the original)
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I have four ideas… And I’d rather hear what YOU actually want than guess.Can you help me choose?Because… You probably don’t need more information...Most experienced entrepreneurs do NOT have an information problem anymore.We have more strategies, frameworks, courses, swipe files, AI tools, books, podcasts, and “best practices” than we could possibly implement.So I’m curious…Where does the gap show up for YOU?If you could eliminate ONE of these problems, which one would
What A CIA Special Operations Officer Taught Me About Persuasion... (opens the original)
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Fair warning: this one opens on a shooting range and ends on your sales page. It’s the long version of a lesson I’ve carried for thirty years: the story, the rule I pulled out of it, and a two-highlighter check you can run on your own copy tonight. About a nine-minute read.When I was in the Air Force, I had the opportunity to attend a very “special” training course taught by some very “special” instructors…One of them was a former Navy SEAL who had left the Navy and gone into special operations
What Over $1 BILLION In Sales Taught Me About Persuasion... (opens the original)
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There’s a point where doing something long enough changes the way you see it.You stop seeing isolated tactics…And start seeing patterns.Over the last 30 years, the businesses, offers, sales letters, campaigns, funnels, launches, webinars, Video Sales Letters, emails, presentations, and marketing systems I’ve built or contributed to have now generated more than $1 BILLION in sales.That number still feels slightly ridiculous to write.But being this close to buying behavior for this long has given
This ONE Question Doubled His Business…(Then He Hit $1M/Month…) (opens the original)
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This ONE Question Doubled His Business…(Then He Hit $1M/Month…)How a 1.5% → 4.5% conversion lift changed the economics, moved the constraint, and helped take a $3,000-a-month business past $1 million a month.Years ago, a client came to me with an online offer that was working…Sort of.He was spending about $100 a day on advertising.For every 100 people who landed on the page…roughly 1.5 bought.A 1.5% conversion rate.At his price point and acquisition cost, he was basically buying customers just t
I’m giving up $2,247 for something I want more... (opens the original)
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You can look at somebody else’s business for twenty minutes and see the problem.Your own business is harder.You can’t read the label from inside the jar.And that creates one of the most expensive mistakes smart entrepreneurs make.Something isn’t working...So they fix it.Sales are slow?More leads.Leads come in but don’t buy?Better closing.Growth stalled?New offer.Margins thin?Raise prices.Overwhelmed?Hire someone.Invisible?Post more.Keep hitting the same ceiling?Must be mindset.A
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