HeyJaredPersonal Injury Marketing Minute
The Personal Injury Marketing Minute is a podcast dedicated to marketing personal injury law firms online. It is produced by optimizemyfirm.com.
- Indexed episodes, last 90 days
- 10
- Latest publication
- Sep 28, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 13, 2026
Latest episodes
50 Years at One Firm: Lessons from Law Firm Loyalty – PIMM 160 (opens the original)
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In this episode of Personal Injury Marketing Minute , host Lindsey Busfield speaks with John Shea, a seasoned personal injury attorney at Marks & Harrison, about his nearly five-decade career at the same firm. John shares his insights on the importance of loyalty, longevity, and building a career that withstands the test of time. He discusses the evolution of the legal profession, particularly in marketing and advertising, and how these changes have impacted personal injury practice. John also h
Data Driven Evidence For Your Jury – PIMM 159 (opens the original)
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In this insightful episode of the Personal Injury Marketing Minute , host Lindsey Busfield, Vice President and Partner at Optimize My Firm, sits down with Dirk Derrick, founder of Derrick Law Firm in South Carolina. Derrick shares his innovative approach to personal injury law, utilizing focus groups and data-driven strategies to better understand jury behavior and case value. He explains how his firm gathers extensive data from mock jurors to refine case presentations and improve jury selection
How Female Lawyers Can Identify Toxic Work Environments And Protect Their Careers – PIMM 158 (opens the original)
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In this episode of the Personal Injury Marketing Minute , host Lindsey Busfield is joined by Aura Taylor, founder of the Taylor Law Firm in Atlanta, to discuss how female lawyers can identify unhealthy workplace cultures and make informed career decisions. Aura, known as the Policy Limit Queen, shares her journey into personal injury law, sparked by her father’s unfair treatment by an insurance company. The conversation delves into the nuances of toxic versus demanding work environments, emphasi
Only Chase Leads Worth Chasing (Attracting Qualified Leads) - PIMM 157 (opens the original)
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In this episode of the Personal Injury Marketing Minute , host Lindsey Busfield is joined by Anthony Bux, Vice President of Legal Solutions at Sanguine Strategic Advisors. With over 20 years of experience in legal marketing and operations, Anthony shares insights into the complexities of lead generation for law firms. He discusses the importance of prioritizing quality leads over quantity and how law firms can effectively manage intake processes to convert potential clients. The conversation del
Unpacking the Power of Previous Clients – PIMM 156 (opens the original)
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In this episode of Personal Injury Marketing Minute , host Lindsey Busfield sits down with Ed Levy, founder and CEO of Edventure Promotions and creator of the I Love My PI Lawyer Program. They delve into the often-overlooked potential of leveraging past clients as a growth opportunity for personal injury law firms. Ed shares insights into how thoughtful gifting can transform client relationships into long-term referral sources. He explains the psychology behind gifting, distinguishing it from ge
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