HeyJaredPersonal Branding Blog – Bernard Kelvin Clive
Join the weekly discussions and interviews on Personal Branding | Publishing | Providing inspiration and teachings on branding, social media and authoring. Bernard Kelvin Clive Adrica's leading authority on Personal Brnading
- Indexed episodes, last 90 days
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- Sep 7, 2026
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- Jul 12, 2026
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Who Is Covering Your Back? (opens the original)
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Growing up in Madina, Accra, in the 80s and 90s, I observed something that was remarkable. I didn’t fully understand its significance then, but looking back now, I see a lesson in it that I believe is worth sharing. There was a mentally challenged woman who occasionally walked through the neighbourhood. Whenever she came around, some of the elderly women who sold things by the roadside would give her food. Sometimes they would talk with her for a while, make sure she had eaten, and eventually sh
When Legacy Becomes a Liability: The Brands That Couldn’t Stand Still (opens the original)
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I remember somewhere around 2001 or 2002 when I was a student at KNUST. Mobile phones were becoming a big deal on campus, and owning certain brands said something about you. An Ericsson phone was one of those devices. There was something about having one in your hand that felt different. It was technology, but it was also status. Sony was another brand altogether. Before smartphones took over our lives, some of us knew Sony through televisions, music systems and, of course, the Walkman. Owning a
The Customer Culture: The Business You Are Losing Daily (opens the original)
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“Too many businesses treat a brand promise as a line used to get people through the door, something to be quietly renegotiated once the customer is already committed and has nowhere convenient to go.” Today, I want to talk about customer connection — the culture that drives a business, and what it really says about how you’re doing. Not what your billboard says nor what your last social media campaign says. What the person walking through your door, or driving into your forecourt, or dialing you
Inheritance Is Not Succession (opens the original)
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In 2024, I was in Kumasi for a project. After a training session, I needed to get back to Accra to finish some business. Since I schooled in Kumasi, I know my way around, so I headed to one of the popular bus terminals to get a car. That day, I met a new manager. A young man, freshly given the terminal to run. And from the moment I stepped in, I could see something was off. He was commanding people up and down, speaking rudely and harshly to elderly passengers and drivers alike, moving here and
The Price Behind the Performance (opens the original)
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Sometimes when I watch people performing at their peak in various fields; a musician commanding a stage, a CEO closing a major deal, a young entrepreneur unveiling a product the world suddenly can’t stop talking about — I notice something. The crowd rarely asks what it cost to get there. They simply race for the applause. They want the highlight, not the history. There is a saying making the rounds these days: Gen Z has come with speed, yet many lack the tenacity to prepare for the spotlight. I
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