HeyJaredPerceptio
Connecting the dots between what we create, consume, and believe.
- Indexed issues, last 90 days
- 7
- Latest publication
- Sep 15, 2026
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- Earliest in this view
- Jul 7, 2026
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The worst thing that can happen is no one remembers it. (opens the original)
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I had an incredible chance to talk to Caitlin Burns, the producer behind the story worlds of Pirates of the Caribbean, Avatar, Halo, and Batman. She’s a pioneer of the concept of Transmedia Storytelling in Hollywood, best known for her work creating multiplatform narrative strategies for major global film franchises, AAA console games, television shows and global brands. Along the way, she developed a reputation as the producer to call when you need a new storyworld launched, new experience type
Girlboss 2.0, tradwife economics, and what's next. (opens the original)
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Today’s conversation deserved to be shared in every form. Audio is above, video is further down, and the full transcript is attached.On this page: Who Candice is, in one paragraph.The video version of the conversation.The rabbit holes, every reference from the conversation, linked.Chapters, timestamped, so you can jump straight to what pulls you.About Candice Walker Candice Walker is a cultural analyst and
Dance like a bee. (opens the original)
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<img alt="" class="sizing-normal" height="720" src="https://substackcdn.com/image/fetch/$s_!jm2d!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe08a0c4f-cbec-42ea-bf4b-5f1d1f89e57b_1280x7
I'm good at listening when I hear myself speak (opens the original)
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This one's about refusing to let the day job suck the artist out of you. We get into Michael's taste, his references, the artist hiding inside the strategist, surviving a creative life mid-career, and more. On this page: Who Michael is, in one paragraph and where you can connect with him.The rabbit holes, every reference from the conversation, linked. Chapters, timestamped, so you can jump to what pulls you.About Michael LaValleeMichael is an award-winning creative brand strategist with ten yea
Cute, weird, cute. (opens the original)
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A stranger at a San Francisco bar once looked Michael Bolognino up and down and said three words: cute, weird, cute. He's been living by them ever since. This conversation is about what happens when you stop explaining yourself and start trusting that verdict. It's also a philosophy of taste built on one idea: buy less, hunt more, and never be too much for the sake of being too much. Today’s conversation is all about Michael’s taste, references, approach to coaching, mid-life career pivots and m
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