Paywall Podcast - Subscription strategies for news and magazine publishers
We discuss paywall strategies for content publishers. With over 800 news, magazine, and content publishers running our Leaky Paywall platform we have learned quite a bit about what works (and doesn't) in digital publishing.
- Indexed episodes, last 90 days
- 3
- Latest publication
- Sep 1, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 14, 2026
Latest episodes
The Print Decision: Stop, Shrink, or Charge More (opens the original)
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Episode Summary In this episode, Pete and Tyler compare a decade of print publisher stories, starting with a recent closure that came down to debt from an old acquisition, not readers. They walk through three publishers who each handled the print decision differently: Brew Your Own and Winemaker, Track & Field News, and My Villager. Then they get into the fix that matters most once print goes away, the registration wall, and why your print archive belongs on the web as real HTML, not a flipbook.
How Newsletters Stop Silent Subscriber Churn (opens the original)
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A publisher with 10% monthly churn loses 70% of its subscribers in a year. In this episode, Pete sits down with Tyler from Newsletter Glue to break down subscriber churn, and where it actually starts. Tyler shares a real case: a publisher with a large subscriber base that grew for six years, then plateaued and started sliding. The cause wasn't pricing or content. They had never sent a single newsletter, not once, in six years. Newsletter engagement is one of the strongest predictors of retention
The Publisher Flywheel: 4 Steps to Own Your Audience and Grow Revenue (opens the original)
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Google traffic to publishers is down over 30%. AI Overviews are answering the questions your articles used to. Social referral is a shadow of what it was. The one thing nobody can scrape from you is a direct relationship with your audience. This episode walks through the Publisher Flywheel: a 4-step system Pete has built with hundreds of publishers to convert anonymous traffic into known, engaged readers, and turn that audience into revenue. You'll see it working live on The Spanish Eye, a regio
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