HeyJaredPaying for Attention
A digital marketing podcast perfect for a quick listen on your commute, a jog on the treadmill, or as you take a break from checking your emails.
- Indexed episodes, last 90 days
- 2
- Latest publication
- Aug 26, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 17, 2026
Latest episodes
What Actually Drives Paid Media Performance (Budget, Creative & Attribution) (opens the original)
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We're kicking off a new series on Paying For Attention: what actually drives performance in paid media. To start, we sat down with ATRA senior analyst TJ to break down the fundamentals most brands get wrong before a campaign even launches. We cover how to choose the right channels and audiences based on your brand's maturity and offer (lead gen vs. e-commerce), why the "halo effect" means you can't lean on high-intent channels alone, and how to build a budget backwards from your target customer
Google's New Target ROAS Bidding Update: Money Grab or Wake-Up Call for Advertisers? (opens the original)
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Google is rolling out a major update to Target ROAS and Target CPA bidding strategies on August 17th and it's already got advertisers calling it a "money grab." In this episode of Paying for Attention, Keegan sits down with paid media strategist Madi Fleetwood to break down exactly what's changing and why. They cover: Why campaigns that have been "overly efficient" are about to see targets pulled tighter What "limited by budget" campaigns should expect Why complacent, set-it-and-forget-it advert
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