HeyJaredPalm Beach Player
Unfiltered insights on modern dating, masculine power, markets, and wealth—written by Kerry Lutz as Johnny Depth, based on 1,000 first dates and a lifetime in the game.
Part of Palm Beach Player with Johnny Depth. Follow the publication for all its platforms.
- Indexed issues, last 90 days
- 10
- Latest publication
- Sep 16, 2026
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- Earliest in this view
- Jul 11, 2026
Latest issues
A Picture is Worth a Thousand Swipes (opens the original)
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Most men treat dating apps like an online resume. They fill out endless bio fields, list their hobbies, and upload a collection of blurry, low-effort selfies taken in their bathroom mirror or behind the wheel of their truck.Then they sit back, swipe endlessly, and wonder why their inbox feels like a ghost town. Here is the brutal truth about modern dating: Women don’t read your resume until your packaging stops their scroll.Attraction isn’t built on logic—it’s triggered by energy, status, and pr
I have a major problem with online dating. (opens the original)
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I have too much inventory. That is not a sentence I ever expected to write.But here we are. Be careful what you wish for.Before I figured out the dating algorithm, I cast a very wide net. esponse rates weren’t great, so volume was the answer. Swipe enough and sooner or later somebody interesting would respond. It wasn’t sophisticated. But it worked.Palm Beach Player is a reader-supported publication. To receive new posts and support my work, consider
Negotiating Romance on the Island Means Negotiating Finance (opens the original)
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In most places, romance begins with chemistry. In Palm Beach, chemistry is merely the opening bid.The uncomfortable truth is that when two people begin negotiating a relationship on the island, they are usually negotiating finance at the same time. Nobody necessarily says it out loud. They don’t have to. Real estate, travel, club memberships, lifestyle expectations, children, former spouses, trusts, prenups and the occasional family office are all quietly sitting at the table.<p class
Swipe Smarter Not Harder: The Algorithm Master’s Dating Guide (opens the original)
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Johnny Depth’s instructional manual, “Swipe Smarter Not Harder,” offers a comprehensive strategy for men to navigate modern dating applications by manipulating their internal algorithms. The guide details specific techniques for popular platforms like Tinder, Bumble, and Hinge, emphasizing the importance of professional photography, selective swiping, and psychological messag
Marital ROIC: The Palm Beach Investor’s Most Overlooked Contingent Liability (opens the original)
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By Johnny DepthYou’ll be hard-pressed to fina a Palm Beach man who can’t quote you the yield on a T-bill. Ask him the yield on his marriage and he’ll stare at you like you asked him to explain quantum physics in Mandarin.Palm Beach Player is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.<input class="email-input" name="email"
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