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Palak Agarwal

Reporter · IN

Indexed articles, last 90 days
28
Latest publication
Sep 30, 2026
Outlet visibility, for Business Today
Top 50K sites
Earliest in this view
Jul 9, 2026

Latest articles

  1. Article · Sep 30, 2026 · Palak Agarwal

    Premiumization moves beyond metros as tier 2, 3 consumers drive demand for new age brands - BusinessToday (opens the original)

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    India's consumer-brand market is seeing premiumization move beyond the country's largest cities, with Tier-2 and Tier-3 consumers increasingly driving demand for new-age and digital-first brands. Founders from consumer brands including Plum, Kapiva and Open Secret said at a Flipkart media roundtable that consumers in smaller cities are showing a growing appetite for differentiated products, while digital commerce and social media are reducing the information and distribution gaps that once separ

  2. Article · Sep 28, 2026 · Palak Agarwal

    Cleartrip checks in for a holiday powered growth trip - BusinessToday (opens the original)

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    Cleartrip, a Flipkart-owned company, is betting on its newly launched holiday packages business to improve the economics of its travel platform. The company is positioning holidays as a higher-margin category that can significantly increase the value generated from each existing customer. Speaking during an interaction, Gaurav Patwari, Chief Business Officer at Cleartrip, said the company sees holidays as a “very high-margin business” and expects the category to become self-sustaining once it re

  3. Article · Sep 24, 2026 · Palak Agarwal

    India Inc has 5–10 years of AI implementation runway even if innovation stops today: Nasscom chief - BusinessToday (opens the original)

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    Indian enterprises could take another five to ten years to implement the full potential of Artificial Intelligence (AI) available today, even if there were no further advances in the technology, said Srikanth Velamakanni, chairperson of NASSCOM and Group Chief Executive Officer of Fractal. Speaking about enterprise adoption of AI on the sidelines of NASSCOM’s Agentic AI Confluence 2026, Velamakanni said the gap between what the technology is currently capable of and what companies have actually

  4. Article · Sep 23, 2026 · Palak Agarwal

    More than a decade after entering India, Amazon is putting boots on the ground to tackle counterfeits. - BusinessToday (opens the original)

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    For years, Amazon’s fight against counterfeit products in India largely happened behind the scenes, through automated systems, seller checks and brand complaints. Now, the e-commerce giant is putting people on the ground. Amazon has expanded its global Counterfeit Crimes Unit (CCU) to India, setting up a three-member team in New Delhi earlier this year. The team comprises a senior corporate counsel and two risk managers and will work with agencies such as the Central Bureau of Investigation (CBI

  5. Article · Sep 15, 2026 · Palak Agarwal

    Amazon Now hits $1 billion run rate as Amazon takes quick commerce deeper into India - BusinessToday (opens the original)

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    Amazon is stepping up its quick-commerce push in India, with Amazon Now crossing an annualised gross sales run rate of $1 billion as the e-commerce major rapidly expands the service beyond the country’s biggest cities. Amazon, in its recent announcement, said that orders on Amazon Now have doubled every quarter since its launch, making it the fastest-growing e-commerce business in Amazon India’s history. In less than 10 weeks, the service has expanded to more than 60 cities and towns, with the c

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