HeyJaredPaladin Brookes: Smarter Sport and Entertainment
Where strategy meets performance. Paladin Brookes: Smarter Sport & Entertainment unpacks how data, creativity and commercial intelligence drive value across the global sports and entertainment economy.
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Sponsorship ROI: Selling the Dream or Proving the Value? (opens the original)
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Can you actually measure the return on investment from sports sponsorship? In this episode of Paladin & Brookes: Smarter Sport & Entertainment , Tony Paladin and Hannah Brookes unpack one of the biggest questions facing brands, rights holders and agencies: how do you prove that sponsorship actually delivers value? We discuss ROI and ROSI (Return on Sponsorship Investment), the difference between brand exposure and commercial return, who should be accountable for performance, and why selling the
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