Overnight Success
A podcast about the founders, the innovators, and the remarkable people in the cycling industry and the stories about the icons they've created.Escape Collective is member-funded.
- Indexed episodes, last 90 days
- 2
- Latest publication
- Aug 3, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 30, 2026
Latest episodes
Building a Shift in Cycling Culture (opens the original)
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Shift Cycling Culture has spent seven years working to make the cycling industry take sustainability seriously. Founders Lian van Leeuwen and Erik Bronsvoort, and executive director Sandra Brandt, join Suvi Loponen to talk about where Shift came from, why the industry so often stays silent on sustainability, what pro racing could do better, and what it would actually take to change things. You can find out more about Shift’s work and sign up for their courses here .
Industry Special EP4: Survivors and what comes next (opens the original)
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Episode 4 of this special industry series looks ahead at the future of the cycling industry after years of volatility. We draw on dozens of interviews with distributors, brand leaders, retailers, and skeptics to explore where growth might come from, who won’t survive, and how pricing, Chinese brands, regulation, and community will reshape the landscape. It’s a candid, sometimes uncomfortable, but ultimately optimistic look at what’s next for the bike world. Note that this episode is cut off part
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