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over & out

hot takes, cold places, and an inside scoop on brand building— straight from my notes app to yours

Newsletter · By Ariana Ferwerda · Official site

Indexed issues, last 90 days
2
Latest publication
Aug 13, 2026
Audience
Checking…
Earliest in this view
Jul 9, 2026
The latest indexed work is over 30 days old. There may be a gap in what we hold.

Latest issues

  1. Issue · Aug 13, 2026

    The brands that win know what to leave out (opens the original)

    Excerpt · Positive tone

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    <img alt="" class="sizing-normal" height="764" src="https://substackcdn.com/image/fetch/$s_!-T5k!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fab3fff18-6016-4826-a5a9-6507b4892516_2400x1260.j

  2. Issue · Jul 9, 2026

    everyone wants to be a sports brand now (opens the original)

    Excerpt · Neutral tone

    Read excerpt

    <img alt="" class="sizing-normal" height="784" src="https://substackcdn.com/image/fetch/$s_!Dpuk!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F545d7d14-a452-4bd0-ba0e-538ec73c7150_1764x950.png"

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About this data

Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.

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