Outperform
Outperform is a show dedicated to unlocking the full potential of your business and product by scaling experimentation for data-driven decisions and innovation.
- Indexed episodes, last 90 days
- 2
- Latest publication
- Aug 28, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 27, 2026
Latest episodes
Why Soft Skills Make or Break Experimentation Programs (opens the original)
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Most experimentation programs don't stall because the stats are wrong. They stall in the room when "the data says so" isn't enough to get a marketer to fix tracking, free up engineering time, or talk a CEO out of shipping a redesign with no test plan. This episode is about the part of the job no data science course covers: the soft skills that decide whether your program ever gets off the ground. Shiva Manjunath, host of the experimentation podcast ‘From A to B’ , joins host Ryan Lucht to refram
The Blueprint for Self Sustaining Experimentation Programs with Lucia van den Brink (opens the original)
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What separates experimentation programs that become strategic advantages from those that never make it beyond a handful of A/B tests? According to Lucia van den Brink, it starts with ownership. As founder of The Initial, Lucia helps companies build experimentation programs from the ground up but unlike most agencies, her goal isn't to become a permanent partner. Instead, she works to create internal capabilities, establish experimentation culture, and leave organizations with self-sufficient tea
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