HeyJaredOUTdrive
Join Cliff Callis, OUTdrive podcast host, for actionable marketing insight you can apply to help your brand reach, connect and convert rural American consumers.
- Indexed episodes, last 90 days
- 3
- Latest publication
- Sep 29, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 28, 2026
Latest episodes
Growing Through Referrals, Brand Refreshes and Community Building (opens the original)
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Business growth doesn't always come from the biggest budget or the flashiest campaign. This episode of the OUTdrive Podcast covers three practical topics for business owners and marketing leaders: Why referrals are pulling further ahead as the top way small businesses grow What Instagram's controversial logo update teaches any business about refreshing a brand the right way How a pickle company built a community of almost two million followers without acting like a brand Tune in as President and
Advertising to AI Bots and the Fight Against AI Slop (opens the original)
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Time began selling ads formatted for AI bots instead of human readers. Claude's privacy glitch turned thousands of sensitive AI conversations into searchable Google results. And LinkedIn, Snapchat and Substack all introduced new tools this month to flag or demote AI-generated content as user frustration with "AI slop" grows. President and CEO Megan Hartman covers the latest round of AI news in this OUTdrive episode. Tune in to learn how your business can approach AI ads, security and content cre
AI Ad Mistakes, Smarter Local Search and Customer Listening (opens the original)
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Meta's AI ad tools are creating embarrassing, brand-damaging mistakes for advertisers who aren't reviewing the output. New survey data shows AI tools like ChatGPT and Gemini recommend local businesses using different signals than Google. And Burger King's president personally answered 1,800 customer phone calls and used what he heard to change how the company runs. Tune in to this month's OUTdrive episode, where President and CEO Megan Hartman breaks down the insights behind each story and how t
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