HeyJaredOutdoor Industry Executive Voices
Over the past two decades, I've been privileged to build relationships and strategize with some of the most distinguished thought leaders in the Outdoor Industry and Sporting Goods brands.
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- Aug 11, 2026
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The Weight of Leadership, with Bruno Maier (opens the original)
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Bruno Maier has spent 35 years in the bike industry, and by the time we sat down together, he'd lived through more chapters than most executives see in a career twice as long. He's president and CEO of United Wheels, the company behind Huffy, All Light, and Batch, but that title barely covers how he got there. He started at Huffy, moved through Pacific Cycle, Cycling Sports Group, People for Bikes, and Rocky Mounts, then found his way back to Huffy more than once, each return different from the
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