HeyJaredOut of the Box
Out of the Box is a podcast born from a simple belief: logistics deserves more visibility. Too often, people stumble into this industry by chance – only to discover its depth, complexity, and impact on our daily lives.
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- Sep 10, 2026
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OOTB #46 | What's Hiding in Your Ecommerce P&L with Abir Syed (opens the original)
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Most ecommerce founders don't discover their growth was unprofitable until the cash runs out. Abir Syed, CPA and co-founder of UpCounting, has taken over the books of enough brands to know exactly where the warning signs hide, and he names them one by one: what he checks first in a P&L, and what it tells him. He explains why average CAC conceals customers who will never break even, how a flat MER can mask an acquisition collapse that returning customers are quietly propping up, and why an unusua
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