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Optimized: A Marketing Performance Podcast

Cut through the noise to elevate your impact. Tune in to the Optimized Podcast, an essential source for strategic multifamily marketing insights, hosted by Cadence’s founder, Janet Rosseth.

Podcast · By Janet Rosseth · English · Official site

Indexed episodes, last 90 days
2
Latest publication
Sep 7, 2026
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Jul 20, 2026

Latest episodes

  1. Episode · Sep 7, 2026

    53 - How to Build Marketing That Actually Supports Operations (opens the original)

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    Marketing teams in multifamily are often stuck with too many tools, too little data, and a conversion funnel that leaks revenue at every step. Janet Rosseth https://www.linkedin.com/in/janetrosseth/ sits down with Jennifer Jacox https://www.linkedin.com/in/jenniferjacox/ of StuartCo. and Andy Medley https://www.linkedin.com/in/andymedley/ of PERQ for a live case study on how to break a marketing stack apart and rebuild it into a smarter, more measurable system. Explore how strategic reorganizati

  2. Episode · Jul 20, 2026

    52 - The Critical Role of Data in Unlocking Marketing and Operations Synergy (opens the original)

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    Stephanie Sellstrom https://www.linkedin.com/in/stephanie-sellstrom-caps/ , VP of Client Operations with PERQ, joins Janet Rosseth on Optimized to explore the evolving landscape of property management technology, marketing, and operations. They discuss how integrated tools and data-driven strategies are transforming leasing, marketing, and vendor relationships. In this episode: The evolution of property management technology The importance of data integration and analytics How marketing and oper

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