Open Scout
A 3-minute weekly email showcasing category-defining early-stage startups.
- Indexed issues, last 90 days
- 5
- Latest publication
- Sep 24, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 3, 2026
Latest issues
The Small Customer (opens the original)
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Hi 👋,You're reading Open Scout 👀The standard advice about small customers is to leave them. Start there because they’re easy to reach, then move upmarket as fast as you can, toward bigger companies, bigger contracts, and customers who don’t cancel. Almost everyone follows this advice. Only about 11% of public software companies sell purely to small business now. Another 17% are mixed, and the rest have gone up.The advice is based on something true. Small customer
Your Customer Model Is Decaying and Nobody Is Monitoring It (opens the original)
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A product team walks into quarterly planning with more material than any team in history has ever had.Two personas with names
AI Made It Cheap to Go Viral. (opens the original)
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Hi 👋,You're reading Open Scout 👀The Elizabethans had a phrase for something that grips everyone and then vanishes: a nine days’ wonder. Warhol later put it at fifteen minutes. Now it’s about a week. What fades has always faded. What changes is how fast.The reason is AI. Software is now much faster and cheaper to build, so a single developer can launch a weekend project and reach a huge audience in days. That makes being first more valuable than ever. But the same tools make i
The Zombie Problem (opens the original)
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Hi 👋,You're reading Open Scout 👀Fai
The Cold Start Is Not the Hard Part (opens the original)
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Hi 👋,You're reading </sp
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