HeyJaredOpen Haus
Hosted by Haus Chief Strategy Officer Olivia Kory, Open Haus highlights how the most recognizable brands in the world are measuring incrementality, thinking about growth, and optimizing paid media.
- Indexed episodes, last 90 days
- 2
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- Sep 17, 2026
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- Aug 4, 2026
Latest episodes
Can A Model Predict Incrementality? (opens the original)
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Brett Gordon is a Professor of Marketing at Stanford University's Graduate School of Business. He sat down with Haus’ Chief Scientist Joe Wyer, CMO Olivia Kory, and Head of Science Strategy Phil Erickson to discuss his landmark research around advertising measurement, including his “close enough” paper and “predictive incrementality with experimentation” (PIE) paper. (Both are essential reading around Haus — in fact, we hand it out to new hires.) In this episode, they dig in to: Brett’s backgrou
What To Do After a Bad Incrementality Test Result (opens the original)
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You see success stories about brands that have leveraged incrementality testing to transform their business. While these are inspiring, they conceal an inescapable reality of executing a high-impact incrementality testing program: Sometimes, test results will bum you out. In our latest episode of Open Haus Playbook, Haus Measurement Strategists Dean Gordon and Ike Armstrong sit down to talk about that difficult moment when you get a test result that “punches you in the chin.” First, they outline
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