One Company One Story
One Company One Story breaks down businesses through one defining decision that shaped their success or failure.
- Indexed episodes, last 90 days
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- Jul 27, 2026
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The Billion-Dollar Business That Owns No Football Club (opens the original)
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⚽FIFA doesn't own a single football club- so how does it make billions? In this episode of One Company One Story, we uncover the business behind the FIFA World Cup: broadcasting rights, sponsorships, host nations, controversies, and the strategy that turned a football tournament into one of the world’s biggest business empires. 🎙️ It’s not just about football—it’s about owning the world’s attention.
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