HeyJaredOn Scope: The Marketing Podcast
On Scope is the official podcast of the ANA, an association serving the marketing needs of more than 50,000 brands that collectively invest more than $400 billion in marketing and advertising annually.
- Indexed episodes, last 90 days
- 4
- Latest publication
- Sep 24, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 13, 2026
Latest episodes
Your Tech Stack Is Actually Not Ready for AI (opens the original)
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With so much hype around agentic AI, it can be difficult for marketers to know where the real value lies or how they need to position their existing technological capabilities to optimize agentic implementation. That’s where Bob Walczak, CEO of MadConnect, comes in. Bob’s opinion on the implementation of agentic AI is a simple one that the marketing industry seems to be resisting: The real bottleneck in modern ad tech isn’t data, it’s plumbing. With agentic AI looming, the connectivity problem t
Your Guide to Winning the Holiday Season (opens the original)
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As VP of Research and Insights at ANA member company Basis, Maggie Nemoy spends her days researching shifting trends in retail and digital commerce and identifying how those trends will affect the marketing practice. Her latest focus was on the holiday season — a time of abundant opportunity for brands that know how to get their messaging and targeting right. On this episode of On Scope, Maggie joins host Mike Berberich to discuss how economic uncertainty and emerging consumer behaviors are pois
Microgenerations, Perceptions of AI, and How Your Brand Can Win the Future (opens the original)
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Microgenerational research is a personal passion for Armida Ascano, chief insights officer at Trend Hunter. She first became interested in the field years ago when she noticed she was regularly having to defend millennials, reminding colleagues that her generation was not a monolith and was, in actuality, comprised of an entire spectrum of thoughts and perspectives around technology. Those experiences got Armida thinking about the misconceptions that might exist for every generation and how busi
Bonus Episode: A Marketer’s Guide to Sustainable AI with Responsible AI’s Manoj Saxena (opens the original)
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How do brands reconcile their sustainability pledges with the rapid acceleration of artificial intelligence (AI), a technology that comes with a set of valid ecological concerns? That was the core question the On Scope team set out to answer when it sat down with Manoj Saxena, founder of the Responsible AI Institute, for a frank and insightful conversation on LinkedIn Live. On this bonus episode of On Scope, host Mike Berberich and Saxena covered a wealth of valuable topics, including: Why so ma
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