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Our multi-award-winning podcast dives deep into the strategies and insights that matter most to law firm leaders tasked with driving growth, innovation, and success. Our weekly episodes are created for decision-makers at law firms.
- Indexed episodes, last 90 days
- 3
- Latest publication
- Aug 31, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 3, 2026
Latest episodes
How Law Firms Earn Trust in the AI Search Era (opens the original)
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AI is changing what it means for law firms and lawyers to be visible, credible, and trusted. Jennifer Simpson Carr is joined by Furia Rubel colleagues Leslie Richards, Sarah Larson, and Becky Bergman to explore why earned media must increasingly serve both human audiences and AI-driven search. They discuss the importance of sustained visibility, authentic thought leadership, and distinctly human perspective in helping lawyers build a recognizable record of expertise as the information environmen
Media Relations in the Age of GEO (opens the original)
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AI search is changing how law firms, lawyers, and their expertise are discovered. Jennifer Simpson Carr is joined by Furia Rubel colleagues Leslie Richards, Sarah Larson, and Becky Bergman to discuss what generative engine optimization (GEO) means for earned media, thought leadership, and reporter relationships. They explore why firms need a more focused, consistent, and trusted communications ecosystem to strengthen visibility as search continues to evolve.
When a Lateral Hire Isn't the Story: How Law Firms Turn Moves Into Market Narratives (opens the original)
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With reporters receiving hundreds of lateral-move press releases each month, Gina Rubel and Jennifer Simpson Carr discuss why lateral hire announcements often fall flat, even when the move is strategically important to the firm. They explore how law firms can move beyond "lawyer X joined firm Y" and instead frame laterals as evidence of growth, client demand, market strategy, and competitive positioning.
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