HeyJaredOn Production
Join Cameron Woodward, Co-founder at Wrapbook, to discuss the intersection of creativity and commerce, and what the future holds for the production industry in commercial, film, TV, and more.
- Indexed episodes, last 90 days
- 5
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- Sep 8, 2026
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- Jul 14, 2026
Latest episodes
The Real Economics of AI Native Production featuring PJ Accetturo (opens the original)
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Cameron sits down with PJ Accetturo , founder and CEO of Genre.ai , to talk about what happens when generative AI moves beyond experimentation and becomes a real production business. Known online as the "viral AI madman," PJ built his reputation with the Kalshi commercial that aired during the NBA Finals, one of the first AI-generated ads to run on broadcast television at scale. Since then, he has led AI-native campaigns for Nike, LVMH, Qatar Airways, Oracle, Popeyes, Ramp, Google, and more, gen
Why Production and Festival Strategy Are the Same Job featuring Neil Champagne (opens the original)
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Cameron sits down with Neil Champagne , Head of Development at Tinygiant , to unpack how an independent film moves from a promising script to a major festival and why that strategy starts much earlier than most filmmakers realize. Neil has over a decade of producing experience spanning television and independent film. His TV credits include Dirk Gently's Holistic Detective Agency (BBC America), Unspeakable (CBC/Sundance Channel, named a New York Times Best Series of 2019), Fargo (FX), The Girlfr
Building a Sustainable Future for Indie Film featuring Jon Reiss & Marjan Safinia (opens the original)
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Cameron sits down with Jon Reiss and Marjan Safinia to examine the structural challenges facing independent filmmaking—and why many of the assumptions that shaped the last two decades no longer hold. Jon is a filmmaker, author, and media strategist whose book Think Outside the Box Office has become a key resource for independent filmmakers thinking seriously about audience building and distribution. Through his company 8 Above , he creates custom audience-building strategies, theatrical experien
What Modern Production Finance Actually Demands featuring Jeff Caruso (opens the original)
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Cameron sits down with Jeff Caruso , Wrapbook's SVP of Studio Sales and Success, for a candid look at where production finance has been—and where it needs to go. Jeff's path to Wrapbook is anything but theoretical. He started in hands-on production roles before moving into production finance at Summit Entertainment, then spent nearly 13 years at Cast & Crew helping studios and streamers manage the business side of their productions at scale. That combination—set experience, finance expertise, an
How AI Is Changing the Green Light Decision featuring Tobias Queisser (opens the original)
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Cameron sits down with Tobias Queisser , CEO and co-founder of The Cinelytic Group , to explore how AI is changing decision-making across the entire content lifecycle from development and packaging to marketing, distribution, and monetization. Tobias brings a unique vantage point to this conversation. Before co-founding The Cinelytic Group, he spent a decade as an investment banker advising on complex international M&A deals, co-founded a global investment fund in London, founded Arctic Pictures
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