HeyJaredOn Background
Curated, useful PR intel by Tanya Hayre Gillogley + Emilie Gerber
- Indexed issues, last 90 days
- 6
- Latest publication
- Sep 25, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest issues
Your Company Study is Probably Boring (opens the original)
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My work wifey Emilie (if you didn’t know, we trade off writing this newsletter!) is heading out on maternity leave soon, and her agency, Six Eastern, is hiring a Director or VP. If I were at a point in my career where I wanted to join an agency (I am not), Six Eastern is the only one I’d consider. I have been in their slack for the last 4+ years and they truly are the sharpest publicists in the game. I constantly recommend them to founders when they’re looking for PR firms. Interested? Email <a
Can AI Write Your Op-Ed? It Depends Where You’re Pitching It. (opens the original)
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Last month, WSJ published an op-ed from billionaire investor Stanley Druckenmiller that he acknowledged was written with AI. Instead of distancing itself from the piece, the Journal defended it and Reddit went wild. Some argued “I too use a calculator for long division” while others proclaimed “we are doomed.” WSJ editorial page editor said th
We fed 94 Fast Company MIC write-ups to AI (opens the original)
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On Background turns four this month. Emilie and I started this thing in August 2022 over wine and pizza, mostly because Twitter, which was still called Twitter, was full of reporters ranting about publicist fails and we apparently needed somewhere to process our feelings together.Four years later, we’re still here and you’re still opening these, which is more than either of us expected. Thank you. Truly.
Are reporter meetings at conferences really the move? (opens the original)
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Every industry conference seems to trigger the same PR ritual: pull the media list, identify every reporter attending, and start asking for meetings. Maybe sometimes, that works (in our experience, rarely). More often, you’re asking a journalist who has 40 panels to attend, three stories to file and 200 other PR people in their inbox to carve out 30 minutes to “meet the CEO.” Unless you can somehow prove your CEO is the coolest, most interesting one attending, good luck. Journalist Rob Pegora
Where to pitch the 'rags-to-riches' story (opens the original)
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The “can you get me a profile” ask hasn’t changed in decades. The traditional playbook: glossy CEO profile. The photographer showing up for the visionary-at-the-window, hand on chin, thoughtful middle-distance stare. Talking points buttoned up so tightly the exec sounds like a calm LinkedIn post. Rehearse the exec until they can say “we’re focused on the long term” in three different voices. Never let the words “mistake” or “struggle” enter the room. When we deliver, the exec’s mom prints it out
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